Code of Conduct

We do have a few guiding principles. And we hold them close and think they’re worth sharing: 

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We believe discretion is non-negotiable.
We never speak about our clients or our projects. That story is yours to tell, not ours. We protect your vision like it's our own.

Confidentiality is part of the craft.  

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We consider originality is everything.
We don’t believe in recycled concepts or off-the-shelf ideas. Every solution we design is bespoke — you can feel it. So can your guests and audience. Formulaic systems have no place here; they dilute impact and compromise intent.

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We believe in candour.
If we don’t see potential, we’ll say so. Not to be difficult — but because we care. We’re not here for the hype. We're here for the long haul: real innovation, long-term growth, and meaningful result, because long-term success is built on truth — not trends, not theatrics.

We care with conviction. About our partners. About doing things right.

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We believe in leaving a lighter footprint: sustainability and environmental consideration isn’t a feature for us — it’s the default. The baseline. The way it should be.

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We bring adaptability, responsiveness, and a forward-thinking mindset.

With a deep respect for your time and ours, we focus on what matters most — delivering strategic advisory and seamless execution and craft considered solutions designed for lasting impact.

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Who? 

Isabelle von Ribbentrop has been instrumental in developing the Prix Pictet, the world’s leading photography award in sustainability and environmental issues to raise public awareness. Since its launch in 2008, the Prix Pictet has become one of the world's most prestigious art awards. She is a member of the Business Development Board, National Gallery and Photography Acquisition Board, Victoria and Albert Museum, an Advisory Board member of Photo London as well as a Trustee of the Contemporary Art Society. 

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She recently co-founded her own company Upon Request and is the co-founder and Director of the Elisabeth von Senden Foundation, that supports cancer patients and their families psychologically along with the necessary medical care through trained specialists. 

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Isabelle, a passionate art collector, supporter and philanthropist, was former Global Head of Branding, Advertising & Sponsoring at the Pictet Group with overall responsibilities in advertising, branding and corporate identity, photography, social media and strategic philanthropy. 

 

She holds a BA Hons in History, Politics and Philosophy from the Humboldt University, Berlin and an MA in Imperial and Commonwealth History from King's College, London.

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Anna Maja Spiess graduated from the Academy of Fine Arts Munich with honours in 2013. She studied sculpture in the class of Prof. Olaf Metzel.

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Prior and alongside her studies she worked on European exhibitions for the Sabarsky Collection, NY and the company collection of the German Automobilclub (ADAC) as well as for Galerie Thomas, Munich. In 2013 she joined Artsy as their first non-US hire and was instrumental in the startup's rapid global growth. Since 2016 she led Cultural Partnerships at Artsy, focusing on the collaboration with governments and gallery weekends around the world. 

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In recent years she served as a creative director, supported projects as an advisor behind the scenes from international museum concepts, to charity auctions to private collections. Furthermore she created immersive environments and installations as part of an artist duo, dreamed up and built the membership club HOUSE for the beloved global media company TheArtGorgeous, Hong Kong, which she later took over as Editor in Chief and CEO until the end of 2024. 

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In early 2025 she co-founded Upon Request with Isabelle Ribbentrop pouring and pooling decades of experience into one lean yet global venture. 

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If she is not highlighting and championing other creatives work, she creates her own art and takes long walks in the forest of her Brandenburg abode. 

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